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According to Statista, mobile devices generated 59% of worldwide mobile traffic in the final quarter of 2022.
It’s not just users that predominantly view your site from a mobile device, but Googlebot too.
In 2016, Google announced mobile-first indexing. As a result, Google predominantly crawls the web via the Googlebot smartphone user agent. This means that Google will primarily use the mobile version of content for indexing and ranking.
Mobile-first indexing began rolling out in 2018. By 2021, a majority of sites moved over to the new format of crawling.
For many years, this was a hot topic among SEO professionals. However, mobile-first indexing is now “part of life,” as put by John Mueller from Google.
