Pay Per Click Advertising (PPC) is one of the most powerful, transparent and cost efficient methods of digital advertising available. Most widely used within search engine advertising platforms like Google AdWorlds and Bing Ads, it's also a popular advertising payment methods on platforms such as Facebook, LinkedIn and Apple iAds.
Paid Search Marketing, Search Engine Marketing is the fast growing medium of advertising / marketing your products digitally. The web is growing at a pace faster than we can imagine. Its bringing people closer to their needs and wants and making things accessible right on their desktop.
People have started using internet as the decision making medium and the web impacts a lot of their purchase decision. Paid search marketing is a perfect blend of branding and ROI where the advertiser gets users based on their buying intent. The intent is known through the contextual page that they are visiting or the Keywords being utilised to help feed their decision.