InstagramÂ (commonly abbreviated toÂ IGÂ orÂ Insta)Â is an AmericanÂ photoÂ andÂ video sharingÂ social networking serviceÂ owned byÂ Facebook, created byÂ Kevin SystromÂ andÂ Mike KriegerÂ and originally launched onÂ iOSÂ in October 2010. TheÂ AndroidÂ version was released in April 2012, followed by a feature-limitedÂ desktopÂ interface in November 2012, aÂ Fire OSÂ app in June 2014, and an app forÂ Windows 10Â in October 2016. The app allows users to upload media that can be edited withÂ filtersÂ and organized byÂ hashtagsÂ andÂ geographical tagging. Posts can be shared publicly or with pre-approved followers. Users can browse other users' content by tags and locations and view trending content. Users canÂ likeÂ photos and follow other users to add their content to aÂ feed, a function that seems to be discontinued as of September 2020.