K Vaitheeswaran started India’s first e-commerce website Fabmart.com back in 1999. Before there was Flipkart, Myntra, and Snapdeal, there was Fabmart. Before the Bansals, there was K Vaitheeswaran.
While we hail the current e-commerce majors for changing the way we shop, there was a man, quite ahead of time, who started India’s first e-commerce website Fabmart.com back in 1999.
Fabmart was acquired by Aditya Birla Group and rebranded to More. But Vaitheeswaran continued his marketplace under a new brand Indiaplaza.com.